BRAND CAMPAIGNS & ADVERTISING

As the media landscape continues to become more and more fragmented with different variations and requirements - whether print, outdoor, digital, social or mobile - the complexity of creating flexible brand assets grows. My personal approach to developing these branded assets is to ensure that the end product is as flexible and malleable as possible to suit as many usage cases necessary. Consistency and a certain level of visual repetition is still key, but more importantly branded assets need to be efficiently and effectively leveraged to minimize waste. The following campaigns below showcase a cross-section of different campaigns where the end product was leveraged for 360-integrated campaigns.