BRAND & ACQUISITION PARTNERSHIPS
Brand partnerships & acquisition programs have become the key factor in helping to drive long-term brand equity. As consumers become more and more accustomed to co-branded quality content and experiences, these programs become a necessity for brands who are looking to engage new and wider audiences.
ERNEST ALEXANDER x HYPEBEAST EDITORIAL
Ernest Alexander’s Spring/Summer 2015 Father's Day Collection Shoppable Editorial created in partnership with Hypebeast.
CLUB MONACO SWEEPSTAKES & ACQUISITION PARTNERSHIPS
Club Monaco's various brand partnership & email acquisition programs - through these programs the email database at Club Monaco was able to grow without an e-commerce website to over 250K active subscribers.
ORIGINAL PENGUIN SWEEPSTAKES & ACQUISITION PARTNERSHIPS
To support the Original Penguin x Pepsi "Live For Now" Capsule Collection and offer a full branded experience - a social sweepstakes was created in partnership with Nylon Guys. These efforts also allowed Original Penguin's Facebook Community to acquire new fans, while also increasing the email subscriber list.
CLUB MONACO x COVETEUR RESORT COLLECTION PARTNERSHIP
In partnership with the Coveteur, Club Monaco created an editorial marketing program to help launch the Club Monaco Resort Collection. These efforts were also partnered with added editorial coverage and a feature on the SVP of Women's Design, Caroline Belhumeur on the Coveteur Website.
