E-COMMERCE, DIGITAL & MOBILE MARKETING

The digital space continues to grow and evolve at a pace quicker than ever, and with these changes come greater consumer expectations in what a brand can deliver to them from a digitally branded experience. Whether E-Commerce, mobile, tablet or a digital content, the bar continues to be set higher and higher. Below are a select few examples of work across the digital landscape that helped push the boundaries of digital content.

CLUB MONACO E-COMMERCE

The following is an overview of the Club Monaco E-Commerce Website in which I was able to shepherd the creative marketing efforts and editorial features along with acquisition marketing channels to drive the Club Monaco E-Commerce business. The results of these creative efforts allowed the business to not only achieve business goals, but exceed growth expectations both in the first two years.

CLUB MONACO EMAIL MARKETING

In concert with the creative efforts of the E-Commerce Website - editorialized emails were created to help drive consumers to the website. The modular format used in email marketing allowed maximum flexibility in creating appropriate content to help engage with prospective consumers.

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ORIGINAL PENGUIN x PEPSI "LIVE FOR NOW" CAPSULE E-COMM & DIGITAL

In the 360-integrated efforts of the Original Penguin x Pepsi "Live For Now" Capsule - E-Commerce digital editorials, homepage banners and emails were created to support the sales of the capsule collection. In addition to our own efforts, digital traffic was driven from the Pepsi Pulse website where the content was featured, along side syndicated partnerships from digital publications.

ORIGINAL PENGUIN E-COMMERCE EDITORIAL FEATURES

In support of the new brand positioning of "Be An Original" the Original Penguin E-Commerce Website began to showcase more editorialized assets to help the male consumer during his digital shopping experience - this ultimately led to an increase in units per transaction (UPT) as he was able to better visualize and pull together full outfits.

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CBS INTERACTIVE - HARPER'S ISLAND MOBILE IPHONE APP

For the CBS mini-series Harper's Island, we built a mobile iPhone app. Every week on the show, a guest to an island wedding would be murdered. The app allowed users to stay one step ahead of the investigators, using clues to guess who'd be killed next. Through the mobile app, users could keep up to date and find clues in the island's local newspaper, which we updated weekly before each new show aired.