EDITORIAL LOOKBOOKS
Challenging the conventional editorial lookbooks has always been a passion of mine. Below are a few examples of some of the various seasonal lookbooks I've had the opportunity to lead, ranging from more contemporary brands to elevated luxury brands.
ERNEST ALEXANDER FALL/WINTER 2015 LOOKBOOK
Designer Ernest Alexander Sabine’s Fall/Winter 2015 Collection showcases a unique point of view through the eyes of a wandering traveler. Inspired by objects and colors Ernest saw during a winter retreat in a local artisan’s cabin upstate, the collection tells a romantic story of an adventurer, interested in reinterpreting the world around him in his own dress and art. Download full lookbook here.
CLUB MONACO FALL/WINTER 2013 SOCIAL LOOKBOOK
The first of it's kind, we partnered with Tumblr to create a social lookbook allowing editors to download assets directly from the website, while leveraging the entire social & blogger community of Tumblr to generate organic moments to virally share the assets natively on the platform. Photographed featuring 8 social influencers, we added even more value and intrigue to the social lookbook campaign by releasing the Tumblr Theme as a free download. The theme has quickly become one of the most popular available, with nearly 250,000 downloads to date.
ORIGINAL PENGUIN FALL/WINTER 2014 LOOKBOOK
In effort to help further integrate the aspect of music culture into Original Penguin's brand ethos we partnered with Delta Spirit an Indie Rock group who was releasing a new album at the same time as the launch of Original Penguin's Fall/Winter 2014 collection. The resulting efforts helped to drive further awareness with a new consumer while also exposing our audience to the music stylings of Delta Spirit. Download full lookbook here.
CLUB MONACO x DAZED & CONFUSED FALL/WINTER 2011 LOOKBOOK
In partnership with UK-based magazine Dazed & Confused, we assembled a cast of tastemakers and influencers from all walks of life to bring to life the Club Monaco Fall/Winter 2011 Collection. The cast ranged from the likes of Kele Okereke, Leandra Medine and Anna Brewster all the way to Bambou Gainsbourg. Maximizing the efforts of the campaign, social videos were created for Youtube and a direct mail piece in newspaper format was sent to customers and distributed in-store. (featured in the brand campaign & advertising section of my portfolio) Download full lookbook here.
