PRODUCT COLLABORATIONS
The following is an overview of various product collaboration programs that I have worked on during my career. All brand and product collaborations featured here were accompanied by full 360-integrated marketing content strategies to help maximize social and PR buzz while effectively engaging consumers and ultimately driving conversion / sell-through.
CLUB MONACO x TOMMY TON BAG COLLABORATION
Spear-heading the collaboration and all marketing & social media efforts at Club Monaco, I had the fortunate opportunity to work with the talented Tommy Ton on his first design collaboration. The bag was photographed in Tommy Ton's signature street-style on over 60 influencers globally, and generated over $500 Million worth in press. The program resulted in the most successful product collaboration program for Club Monaco to date.
ORIGINAL PENGUIN x PEPSI "LIVE FOR NOW" CAPSULE COLLECTION
Just in time for the World Cup - Original Penguin & Pepsi teamed up with a few other brands to create a "Live For Now" capsule collection that brought the worlds of sports, street art and style together. The resulting collection consisted of a 23-piece capsule collection launched globally across all markets. A full 360-integrated marketing program was created for the launch of the capsule and was available through the Original Penguin E-Commerce Website, Bloomingdales and Liberty of London.
CLUB MONACO MAKERS & MUSES COLLABORATION SERIES
In an effort to create a branded platform to tell a series of product collaboration stories that continues on today, I helped to develop the brand strategy and identity behind a program which is now known as "Club Monaco - Makers & Muses." This series allowed us to focus on the inspirations behind the product collaborations, while rooting the content in Club Monaco's overarching brand positioning - "Get Inspired by what Inspires Us." With each new collaboration, we created behind-the-scenes videos & editorials to help capture the spirit of the partnerships.
